Facebook’s mobile “platform strategy”
According to new Facebook Head of Mobile Products, Erick Tseng, Facebook is set to move beyond its mobile application strategy as it plans to become a stand-alone mobile platform, which developers can distribute mobile apps with. “Where we’re going from here is a platform strategy. We’re going away from a one-off app strategy, said Tseng, at VentureBeat’s MobileBeat conference. What …
A Timely Reminder…
Lund, 1997 Usability Maxims When evaluating the design and usability of a website, one must consider the following Know the user, and YOU are not the user. Things that look the same should act the same. The information for the decision needs to be there when the decision is needed. Error messages should actually mean something to the user and …
Optimisation for mobile devices & search
First of all, some quick stats on mobile internet and search growth in Australia. 43% of Australian mobile phone users can connect to the internet (Nielsen, April 2010) In Australia, searching is now the most popular online mobile activity: From 30% to 73% of mobile web users in a year (Nielsen, April 2010) When designing a mobile website, a common …
Location is King when it comes to mobile advertising
The latest trend to drive the wave of consumer marketing is location based mobile advertising. Research firm Borrel forecasts that location-based mobile spending will hit $4 billion in 2015, an increase of nearly 12,000% from the $34 million spent in 2009. Ad Age reports that Google will soon roll out new types of location-based mobile ads that can navigate consumers …
Owned, Bought and Earned Media
I’m hearing a lot of talk about Owned, Bought (Paid) and Earned Media but what do these terms actually mean? Forrester have summarised each of these digital media types and their roles: Understanding the differences between these media types and how best to apply them is important when developing a digital strategy. Owned Media Essentially, owned media are objects and …
Resource models used in Project management
Dedicated Resource Model This generally only works if there are always a significant number of projects going on, but software development is a fairly common example of this model. Each new product, and potentially each new release is a major project, so the concept of having dedicated resources for projects can work well. That doesn’t mean that every project uses exactly …
What you should know about Facebook promotions
Facebook has experienced much growth in popularity and participation over the past year or so, driving brands and companies to join Facebook and get closer to their employees, customers and peers. As more Facebook applications have been developed, Facebook now sees a need to establish stronger guidelines for brands, agencies and companies to follow moving forward. Late last year Facebook …
What is web 3.0?
Confused about web 2.0 and web 3.0? This is a great presentation that shows the evolution of the web, the key characteristics of each evolution and provides some illustrative examples. 2009 06 16 What Is Web 3.0 View more OpenOffice presentations from Augustine Fou.
Expand Social Features to Boost Engagement: 6 Steps to 33% Lift in Time Spent
A great social media case study shown at Marketing Sherpa: “If your audience has responded favorably to social media elements on your website, it makes sense to offer additional ways to interact. Determining which features to launch, and when to add them, is another matter. Find out how the marketing team for a Latin music and entertainment website tested and …
Dear CNN, Please Check Twitter for News About Iran
A very interesting article about social media and journalism… “The western world’s most feared government is shaking with insurrection in the streets after a contested election and the leading name in news, CNN, is shockingly absent from the story. Twitter, meanwhile, is how Iranians are communicating with the outside world. It’s the best place to follow events going on in …